source : jumpermedia.co
13 Ways a Podcast Can Help Your Business & How to Get Started
Gone are the days of plugging ourselves into a Walkman and listening to the same CD over and over again until it’s scratched to death.
Today, we have the whole world at our fingertips and, as an extension of that, in our ears.
Because of this, the importance of podcasts in digital marketing has shot through the roof.
The advent of audio-only episodes has given us access to a mammoth number of topics, knowledge, and ideas from across every single sector – despite the still-infant industry.
Via audio, podcast listeners can tune into episodes packed full of information, a sprinkling of entertainment, and a hearty dose of human interaction.
What’s more, podcasts have found a place in the business world because they are so personal and provide a human connection between brands and their customers.
Most businesses don’t see the true potential of podcasts.
They think they take up too much time, aren’t geared towards lead generation, and are simply meant for people with too much time on their hands and too much to say.
Just for the record, these businesses are wrong – and here’s why.
Why Start a Podcast For Your Business?
1) Convenient to Consume
People today are busy.
They don’t have time to read reams of text or countless ebooks just to get the gist of your brand. Compared to text and even video content, podcasts are far more accessible for today’s busy consumer.
Think about it:
People can listen to a podcast on-the-go, whether they’re exercising, driving, or walking to work; things they wouldn’t be able to do if they were reading text or watching a video.
For example, our own podcast, Under the Instagram Influence, featuring host Ian Ryan, is perfect for people who want insight into social media marketing, but don’t have time to read blog articles like this one.
2) Quick and Cost-Effective
You might think you need all this fancy equipment to get started, but that is far from the truth.
In reality, recording a podcast is far less time-consuming than writing a blog post or recording a video.
All it takes to create a podcast episode is you and a piece of recording equipment, whether that’s your laptop or a dedicated microphone. It’s up to you to do the talking (a.k.a. something you do naturally every single day).
The well-known magazine Slate has been publishing a really simple but effective podcast since 2014, The Gist, where host Mike Pesca chats solo about a wide variety of current news and issues – simple, but effective.
3) Stand Out and Rise Above
There’s a high probability that you’re up against some serious competition in your industry.
The truth is, every industry is becoming more and more saturated by the day, which makes it harder than ever to stand out and reach the people that matter.
Compare how many brands are in your industry to how many of them are creating and publishing podcasts. We’re willing to bet that it’s not many. So by doing this one simple thing, you’re already differentiating yourself from others and giving your business the push it needs to get ahead.
Take Mosaic Crop Nutrition, a company that specializes in creating products that help crop nutrition, as an example.
They wanted to reach a wider audience of farmers, particularly the growing population of younger, tech-savvy farmers who can often be found checking social media while doing their rounds.
To do this, they created a 10-episode podcast drama, The Great Yield Mystery, that highlighted a farmer’s experience with the harvest season. Along with the podcast, there was a dedicated website, complete with gamification and prizes to be won.
We can’t think of a better way to stand out against competitors, but the podcast did more than just that for Mosaic. It exceeded their interaction goals by a whopping 379%.
4) Build Trust
Trust is so important for businesses today – in fact, it’s one of the top things consumers look for before they buy.
While really meaty text and video content can reap great results, nothing is quite as personal as audio content.
It’s really difficult to hide your personality and your authenticity in your voice. Listeners can detect excitement, passion, sadness, and every other human emotion just through your voice, which is incredibly powerful.
Because of this, it instantly feels like they “know you,” which makes it far, far easier to build trust.
5) Lead Generation
When someone is listening to a podcast, you have their full attention.
They can’t skim read it like a blog post or skip to the good bits. Instead, they tend to listen from start to finish – which means you have ample opportunity to promote your brand to alert ears.
Research on podcasts has shown that two-thirds of listeners take action after listening, including visiting the brand’s website and making a purchase.
End your episodes with a call to action (CTA) and set up a landing page especially for listeners to navigate to.
6) Low Competition
It’s easy to think everyone is producing podcasts because the industry seems to have shot to fame over the past couple of years.
Despite this, it’s still nowhere near as competitive as text-based content or the video marketplace (just look at how many videos are published on YouTube every second).
There are more than 80 million Facebook business pages, but only 700,000 podcasts that are being aired (and this number shrinks even further when you start honing into different sectors and topics).
7) Mobile Friendly
More and more consumers are ditching their desktops and turning to smartphones to do literally everything, from research on Google and online shopping to using social media and listening to their favorite podcasts.
Smartphones make it possible for people to listen in during their commute – or literally anywhere else. In fact, 69% of podcast listeners are tuning in on their mobile devices.
8) Get in Early
It might seem like podcasts are everywhere, but the industry is still in its very early days.
In 2018, there were 73 million weekly podcast listeners.
This number is expected to rise to 115 million by 2021.
If you’re thinking about starting a podcast, now is the time to do it. Waiting two years might mean the difference between being the pioneering podcast in your industry to being just another one that gets lost in the crowd.
9) Loyal Listeners
Today’s consumers are fickle.
They can be turned off by the slightest thing simply because there are so many brands out there to choose from.
This can make it difficult to generate a following of loyal fans who will continue to sing your praises and buy your products.
Getting started with a podcast now will instantly put you ahead of the competition and start creating loyal listeners. You can establish relationships with listeners and create a rapport that keeps them coming back every time you publish a new episode.
Loyalty from podcasts has been shown to translate to other marketing channels, too. In fact, listeners are 20% more likely to connect with the brand behind their favorite podcast on social media.
10) Establish Thought Leadership
Content is a key part of establishing authority, expertise, and credibility in any industry because publishing insightful, knowledgeable, and engaging content boosts your brand’s reputation in the market and makes you the go-to person for a particular topic.
Podcasts are the ideal addition to your thought leadership strategy since listeners get to hear your expertise straight from the horse’s mouth (a.k.a. your mouth).
Sharing personal stories, your experiences, and general insights into your industry will automatically build your credibility as an industry leader.
Jumper Media’s content creation services help your company or small business stay relevant in today’s social, digital world.
Find out about our Social Media Content Creation Services.
11) Get to Know Influencers
You’ve probably noticed that a lot of podcasts bring in guests to interview. This adds depth to an episode and allows for a broader range of topics to be aired.
Not only is this great for listeners, but it’s also good for you.
Every time you invite a guest onto your podcast, that’s another influencer and expert you’ve created a personal connection with.
12) Reach More People
For many brands, adding in the creation of another form of content just isn’t an option. They’re already strapped for time and struggling to stick to their content calendar, so dropping in a podcast on top of all that would be a certified death wish.
But here’s the thing:
A podcast doesn’t have to be made from fresh content every single time.
In fact, there are plenty of successful podcasts out there that are simply repurposed videos or live events. You’ve probably got tons of content already that you could edit into a couple of episodes, giving you the chance to reach more people through a different medium.
Take the TED Radio Hour podcast as an example.
Each episode features a series of repurposed clips from live events and videos that all focus on a related topic.
13) Get Creative
Creating content should be fun, but you might find yourself getting stuck in a funk every now and again.
By giving yourself the chance to exercise your creative chops, you might come up with some really unique and powerful ways to market your business.
Just take General Electric’s journalist-style podcast, The Message, as an example.
Each episode sees scientists attempt to decode extraterrestrial messages using GE technology, something that’s wildly creative but also working wonders for GE’s reputation and growth.
How to Start a Podcast for Your Business
We’ve already mentioned the two things you need to get started:
Something to record your voice on
This is literally all you need. By keeping things to a minimum, you can quickly get a feel for being on-air and creating audio content.
However, if you want to take your podcast further and really turn it into a successful brand asset, there are a few things to consider:
How Can a Podcast Create Value?
Your audience is busy and you don’t want to overwhelm them with more, useless content.
Instead, really dig into the ways a podcast might be valuable for your audience. Maybe there are a slew of FAQs you get asked that you could turn into a series, or maybe your industry is rife with success stories you can share.
How Would a Podcast Fit Into Your Content Mix?
You may already have your hands full with a saturated content strategy, so it’s important to consider where a podcast would fit into that.
Maybe it’s simply a case of repurposing some of the content you already have, or maybe you decide to cut back on videos and start creating podcast episodes in their place.
Once you’ve started to think about these aspects, you can start brainstorming specific topics and episodes to include.
Remember to think about what length you’d like your episodes to be and what format you want to produce (be it interview-style episodes, solo chats, or repurposed content).
Get Ahead With Podcast Marketing
Podcasts are still in their infancy, which means you’ve got time to swoop in and become a hit in your industry. By 2021, podcasts will be a common part of daily life, and you want yours to be the one people tune into.
What kind of podcast would you create to help your business?
Podbay – The best podcast player on the web. – The fastest and easiest podcast player designed for the web. From Fancy Soups. Trending podcasts in all genres. The most popular podcasts overall now. Last updated 5 hours ago.Podcasting started as mostly an independent way for individuals to get their message out there and build a community of people with similar interests. It's something that can either be vague or very specific in one's interests. It's like Netflix for audio. Downloadable radio on every subject imaginable!There are two types of podcasts today: Audio-only and video podcasts. Many podcast consumers listen to podcasts on their way to work, while driving a car No moment is ever wasted while listening to interesting, entertaining, or educational podcasts. Podcasting for business has a strong focus on…
What Is A Podcast And How Do They Work? – Podcast Insights – © 2021 Embrace Podcast. Customer Reviews. See All. Being able to listen to the messages here and have the «cut for time » as an added bonus is amazing. Thankful that the church of Embrace provides the opportunity to continue strengthen my walk with Christ.7 English Podcasts to Entertain Your Ears. Learn advanced vocabulary and grammar with these popular (and entirely free) English podcasts. Like books and videos, they can offer both educational information and entertainment, and they tend to be shorter than audiobooks and more useful (in terms…If you are a podcast publisher, here is how to manage your podcast on Google Podcasts after Google Podcasts has found your show. Google Podcasts checks known feeds several times a day for updates, but changes can take some time to propagate to Google Podcasts platforms.
How to Create a Successful B2B Podcast | Tim Queen – With podcasts, one does not have to be live and can simply do a pre-recording. This is beneficial to businesses as it means that they get to reach out to more people because apart from the convenience it offers, the friendly human voice that podcasts offer will entice people all the more.Podcasting is currently not a crowded market – there's still plenty of opportunity to carve out a niche and grow an active listener base. In 2020, the number of podcasts crossed the one million mark. Now in 2021, there are close to two million podcasts, and that number is growing daily.Podcasts are all the rage again, both as a marketing tool and a way to consume valuable content. Here are 20 podcasts to listen to for business inspiration. But now, podcasts for business are all the rage…again. I'm listening to Startup podcast from Alex Blumberg (previously with This American Life)…
#DigitalNoirPresents @ SouthStart – Matthew Michalewicz | Digital Noir – (relaxing music) – Hi Matt, welcome to
the Digital Noir Presents Live From Southstart.
– Thank you, thanks for having me. – Thanks for coming, whoa that's loud. How's Southstart been for you so far ? – Good, looks like a good event. Good participation, it's always
to educate entrepreneurs. – Have you been to a couple
of the dinners involved with the … – No no, I've just been
too busy unfortunately. (radio host chuckling) – So, I'm more interested to chat to you I suppose, Adelaide in South Australia. – Sure. – One of the key things that
we're talking about here at SouthStart is, I
suppose trying to foster these kind of conversations
and this passion for business and creativity
and innovation here in S.A. I suppose it's interesting
you having come from overseas and then settling
down here in Adelaide. Why Adelaide ? – I'm purely lifestyle .. not even lifestyle reasons. We just fell in love with
the city so my wife and I visited Australia in the year 2000. Spent five weeks in the country. Drove from Brisbane to
Adelaide, spent time at every spot along the way
and when we got to Adelaide we fell in love with it. We didn't have any friends
or family in Australia. Didn't know anyone here,
I couldn't even tell you the population of the
country or major industries but what I could tell you in
terms of when I was on the airplane going home with
my wife that it left such a big impression on us that we said we wanna come back and live here. – And when was that ? – So we came back in
2004, we visited end of I think it was December of 2000, then I was running a business in the U.S and when it ended up being sold, packed our bags, packed our dog and arrived here. – That's exciting, I've had chats with a few people who have done that. They've traveled around Oz and ended up in Adelaide and fell in love with it.
– Yeah. – Is it the size of the city ? Is it the laid back-ness of it that kind of got you or is it … – I think when you try to break it down to specific variables, you know … Is it the size ? Is it geography, is it
because of the streets ? You know, done in a square. It becomes it becomes a logical kind of argument, you try to point … For me it was a feeling … – Emotional. – Yeah so the feeling
that we had in Adelaide whether it was been in
the bross or on the hills or the beach or a coffee or having lunch in a restaurant,
engaging with people that are much more laid back and seem to have very good values versus
what we had come from in the United States where it was all business, money, American dream. It made us feel good and we wanted to be part of that community
so it wasn't any one concrete thing it was the
feeling that it gave us. – Yeah nice, what are some
of the differences you noticed coming from doing
business in the U.S and the doing business here in
Adelaide or in Australia ? – I think there's a lots of differences. My experience of the
U.S, I lived there for almost 20 years is that
it's very cut-throat. Cut-throat not in a
negative, unethical way Cut-throat in the way that people are generally very good and it's, there's more money available, people
are better sales people. – Yeah. – There's no safety net so if you're an entrepreneur no ones gonna bankroll you. If you can't sell, you
can't eat and you die. – Yeah. (host chuckles) – So it creates this environment where the minimum level of competence around salesmanship, around
marketing is just higher .. – Okay. – … than you find in other countries. There's also access to
more money and there's access to more customers and I think Americans are just more risk-tolerant … – Okay. – … than the Australians,
so it's a different dynamic in all respects, that said I find Australia 100 times
better as a place to live and to raise a family and so on. – We talked a lot yesterday
about the risk averse-ness of investment in particular
in Australia but also entrepreneurs as well and there is this fear of failure in Australia
and the fear of been perceived as a failure. – Sure, sure. Whereas in the States
it's not kind championed but its embraced more I think. – It's tolerated more and
I think you have the view that it's hard to succeed
in mass without failure been a part of that process. So sure you could have
one person that has had multiple successes and has
never failed but that's outlyer and when you have
100 or 1000 people put together you're always
gonna have failure as a part of those people going through. So I think in America they're just more cognitive of that
fact versus in Australia that perhaps that isn't the view. – Well, we were talking a
lot yesterday about education as well and how do we teach
young people, even maybe before university level about sort of entrepreneurship but also that
cycle of failure of trying something and sticking
your neck out 'cause at the moment especially in
tertiary education it's all about again, not failing, right ? You know sort of giving projects and saying let's break something. – Yeah, yeah look I think
anything you can do to instill those kind of
values, thoughts, beliefs in kids will help them in whatever they do for the rest of their life. The worst thing that you could do is instill a sense in
a child, don't try it unless you're 100% sure or if you're not gonna break anything, its
gonna work, et cetera. That kind of child is
not gonna try anything with their life, they're
gonna be a closet kind of person where they're
afraid to try new things even hobbies because of the
fear of failure and so on. So I think that's a good discipline in general to have it instilled. – Do you have kids yourself ? – Yes, yeah two so we
came here and the goal was to come here, get a house on the beach and have kids. That's as far as the plan went. (host chuckles) – And we ticked off
both of those early on. – How old are they now ? – 14 and 12. – Okay nice so I mean and
they've been brought up in this generation of smartphones and … How do you tackle that 'cause that was something that we talked
about yesterday as well. – There's a couple things, one; it's hard to take a new generation and impose
old generation values. When I was a kid I had bicycle
and stick, played outside with my friends so therefore that's what you should do growing up. I don't think that's gonna
be a great way to build a relationship with a child,
influence them in the future. So you have to kind of
operate in the new paradigm as it exists and the second thing
is I believe I'm not here to tell my kids what to do. Like; be a doctor, get off
your phone, read a book. I'm here to really expose them
to new things with the hope that some of these things they latch onto. So, in building Complexica,
that's four and a half years old, they've got
their own office inside our office, they get all
the reports, they come to staff meetings, I educate
them on the structure, the capital structure of the company. Stock options, customer
contracts, what bank accounts look like and flow of money
and all of that kind of stuff. We travel a lot so my philosophy
as a parent is educate by showing, educate by building awareness not through directives. – I think traveling is great for kids. – Yeah ! – To go and see different cultures and … – Absolutely ! – … that really does get
you out of sort of your … – We spent a month in Italy
this year and the kids picked this up and speeding and so on so yeah. They see how different
people live and how they have different values and look
towards the same kind of … This is probably the most
valuable thing, they look at the same kid of situation but
they see it differently. – Yeah. – And depending on which
culture you come from. – Different lense to look through right ? – Different lense, that's right. – Where about in Italy were you ? – We drove all the way
from Rome to up through Mariinella, Modena to
Venice, Verona, Milan and then up into Switzerland
so they really immersed themselves in the culture. – They got to experience
the Italian roads ? (laughs) – They did, yeah, we
visited the inside of the Ferrari factory and Lamborghini factory. We saw a Lamborghini been
hand built in Venice so things like that I think stay
with you, you know you see a Lamborghini you read
it in the picture versus you were in the factory and
they built it front of you. So I try to go, The Vatican
or Colosseum, we watched the gladiate and the next day we went out into the Colosseum and so,
you try to connect the phenomena that people
might read about or see in movies with the actual
place, situation, historical context et cetera. – And like you said about
coming to Adelaide that emotional connection, you
cannot do so much research but actually going somewhere,
standing in the Colosseum … – There's no substitute. – Not at all. – Absolutely no substitute. So you got a long history working in A.I. Tell us a bit about Complexica and what you're doing at the moment. – Sure, so I grew up in A.I
'cause my fathers been an A.I scientist since the
very early 80's so my first memory of life is
been in a university setting and playing video games
'cause I obviously wasn't interested in A.I when
I was six years old. (laughs) But it kind of imprints itself
on your psyche and brain because it's the only
conversation in the house. So the people that came over
were other professors or P.H.D students, when we traveled
we went to A.I conferences because my father spoke
and they would pay his travel expenses and after
school I had to go to the union and wait for my father
to finish and all the conversations were neuro-networks,
machine learning, tuning tests and so on. So I think having been in
it for a very long time and running A.I companies for 20
years now, I think there's this growing disconnect
between the public's perception of what A.I is and
what it can do and what it really is and what it can
really do and the second is that A.I has some
really good applications for narrow problems, in sales,
in marketing, supply chain problems, logistics problems. It can really generate a
lot of value and that's what Complexica is, we
optimize decision making in companies because we believe that good decisions create value,
they create improvements and profits and so on and
A.I helps these companies make better decisions. – That disconnect and we've
talked about that again yesterday, could you summarize that? – Yeah, I could give you and analogy. People are aware of the
statement that when a taxi driver starts giving
you stock tips it's probably the peak of
the market, you should sell rather than buy. – (laughs) – I think the analogy to that
is when taxi drivers begin talking about artificial
intelligence and how it's gonna destroy humanity then
it's probably the top of the hype curve as well. So the disconnect is
another hype bubble which has been recycled through before. This is probably the third time, there was another big one in the 80's, before that there was one in the 60's. In the 80's scientists came out and said we will replicate
the brain in it's entirety in a computing platform based
on neural networks, you know kind of like the dream of A.I. They tried to do that, they
spent hundreds of millions of dollars in Japan and other places. It was a total disaster,
you couldn't salvage anything from these projects
and then it went into what's called the A.I
nuclear winter which was you know, laughed at and so on. And now you're back on
the hype curve again where it's gonna destroy every job and its gonna become self aware and it's
gonna be this and then you go into actual research
settings or even in biological research like
neuro science and you say show me the research that
even gives you hope that this is kind of right around the corner. So I think people are … and I know why this happens. The media sells articles
that are sensationalized. You're not gonna read an
article that says A.I is still 50 years away but
you will read one where it says its gonna destroy
all the jobs tomorrow. – And I don't think you read about the practical applications for
it so obviously health is a big one but even in
infrastructure or we were talking yesterday about bushfire
prevention, you know things like this, predictions. There's so many applications … – Absolutely … – That aren't job stealing. The one that I love to point out is every person who's ever used
a credit card has been using A.I because the classifier
that's used underneath Visa's or American Express' has been based off neural networks
since the 80's and no one ever though anything of it
and it was never a big deal. No one said, "A.I, it's
in my credit card now, now its gonna be in my home." So A.I has already been
used very successfully in a lot of applications for many many decades. The field is, by the way 70 years old. – Wow. – 7-0, it's just now that
it's become a Hollywood term. – And you see that curve
sort of dying down again? – Yeah, not going into
a nuclear winter because technology, speed of
computing, sophistication of algorithms, availability of data sets. Training data sets, all of
that has risen substantially and the algorithms are a lot
better than they used to be but there will be a reset of
expectations, a recalibration reality versus what… you know, hope. – So what does the next
sort of, couple of decades look like to you then
compared to sort of the science fiction or what the
media's putting out there? – Depending on which field of A.I you're in, robotics,
natural language processing. Computer vision, cognitive
computing, there's different applications and you'd be
focusing on different things for example so our entire
business, which is a software business is deploying
applications that replicate brain processes around decision
making, reasoning, pattern recognition, inference
deduction and those are important processes because
they're used by business people to make decisions
and the world has become dynamic, it's become complex. And making good decisions
has become harder than ever. So how does that look for us? More business want those
applications because they no longer even don't even view it as a competitive advantage,
they view it as something they need to just stay
competitive et cetera. So we see and it happening
in our company, branching off into more and more business function areas because decision making
is prevalent everywhere. Finance, sales, marketing,
supply chain and even H.R. Those kind of things so decisions… good decisions … – H.R's a big one. – Yeah, all of them. Good decisions make a
business, bad decisions destroy a business, so
now you gotta ask yourself how do I make good
decisions in my business and can I do it with pen and paper or calculators and spreadsheets? Or is there a new computing … – A tool that can help, yeah. – Yeah, this is what the
world has woken up to. There's a big difference
between a program helping you make a better decision
and a program been self aware or conscious, thinking, reasoning. That's the difference between
reality and science fiction. – Cool, so you're working
with companies globally? – Yes, yeah so most of
our customers are very large businesses, typical
customers more than a billion in revenue, would
be like the Visors, Dulux groups, Med Cashers of the world. For two reasons, one; they can invest heavily in the technology but more importantly they're the ones that have scale and complexity and A.I is very well suited for scale and complexity. So if you have a small
simple business there's no business case to use a
sophisticated technology, there's probably simple things that you can do. – All that data sets, sort of warrants it? – Correct. – What are sort of some
of the challenges of doing business in S.A
on that global level ? – I've .. that's a really interesting question and I get asked that a lot,
I've never actually had any challenges even when I
first came here and met entrepreneurs 15 years ago they
said I'd never succeed here. – A lot of people have said that, a lot of people have said the same thing. – And they … especially after they heard my accent. They said, "before you opened your mouth "I thought you wouldn't
succeed but after you opened "your mouth I'm 100% certain that with "that accent, forget about it." And I think this, in
entrepreneurship like in many things in life what
you believe kind of becomes your system for action or what you act on. So if you fundamentally
believe that you cannot succeed in South Australia,
that is like really an ingrained belief you
have, what are you gonna do? Nothing. – Sure. – You would never go against
the belief you hold so I always tell people
what you believe is more important than what is real. It doesn't matter that if
in reality doing business in South Australia is difficult or hard. That's irrelevant, what's
relevant is what you believe. So I haven't had challenges
in doing business anywhere because I don't believe that
any challenges really exist. There's nothing unique
about South Australia or Australia that would prohibit
me from being successful. And hence, we won the big
companies in Australia. Like in my last A.I company in Australia we had B.H.P, we had Rio
Tinto, Visy Industries. Fosters Group, the who's who. And it wasn't harder than
any place else, it was still hard but it wasn't any harder. And I, met so many people
that say you can't do it from South Australia,
ofcourse you're not gonna do it if that's what you believe. – I think that kind of goes
back to that kind risk averse and feeling like other
things need to happen whereas a lot of the people we've been
speaking to in the past few days, they just make it happen. – Correct. – And if the resources or
the infrastructure isn't here then build it, or bring them in. – Yeah, there's a .. gosh. I can't place the book, I
read about a book a week. It had three bullet points
and it said people fit into one of three categories. One; they're are people
that make it happen. There are, the second category was people that let it happen and the third category was people
that let it happen to them. (laughs) And you're right, you've
gotta have this attitude and belief that I can
do it, you gotta have a level of confidence and so forth. And, "I will make it happen." then you educate yourself, how did other entrepreneurs do it? I'm not the first entrepreneur
in South Australia to succeed, surely so what
are the other people do? What was the common
denominator of their success? And that kind of gets you
on the journey, stepping towards making something happen. But if your first step can't be done then there's no second step beyond that. It becomes this limiting … – 100% – Yeah. – I think that's a nice
place to finish and I think that some of the ideas
around Southside is to have those conversations so
younger entrepreneurs can actually hear from people
like yourself and go well, I can make this happen
and be one of those people that's a doer rather than
letting it happen to them. – Correct, there's nothing
more tragic than having a dream and for some stupid,
superficial reason or belief, not acting on it
and then getting 40 years on or 20 years on and saying,
"God if I only I could've had "opportunity and of gone back et cetera." So my father used to
always say growing up, "Better to regret the
things you did than the "things you didn't do." Because once you do something
and it fails you know. And that regret is very fine
and defined but the thing that you never did, you could of been a billion-dollar company, you could've been the greatest act and that
regret is so much greater than the regret of things you
never did, so give it a go. That's the message. – Beautiful, thanks so
much for having a chat. – Pleasure. – Really appreciate it. .
How to Callus Your Mind Like a Navy Seal – Happy Wisdom Wednesday everyone.
So this week's book of the week is a
fantastic book, a great one by a veteran. And I know we're a week out from
a veteran's day, but I believe that you should find every day. That you can to celebrate veterans,
thank them for the service, because we have to understand that these are
people who sign up to get paid very little money, put their lives at risk. And whether our country asks
them to go plant flowers or go overseas to go to war or be on the
front lines, do COVID they do it. And so I want to do this in honor of
all the veterans that I'm friends with. And more importantly, give you
the audience, a fantastic book. That's going to help you. Now the book of the week is
can't hurt me by David Goggins. And I recommend this in audio format. The book is actually narrated by a
guy named Adam Scolnick, but at the end of every chapter, Adam Scolnick
and David Goggins have a kind of like an interview, like a podcast. And so there's a lot of material. Uh, that you don't get in the book, the
physical, but you do get an audio version. Um, and I think again, with
most autobiographies and books of this nature, they're much
better when you live six of them. And David Goggins is considered
the toughest man on the planet at least alive today. And for very good reasons, aside
from the fact that he is a. U S Navy seal graduated from, from
ranger school, uh, went through us Navy seal training buds three times
until he finally got through, did it while having sickle cell anemia
and among many, many other things. He's, he's a pretty tough guy. One thing you'll learn in the book
is his incredibly jarring past. He grew up. With a very poor, bad and abusive father. He grew up in an incredibly racist
town and you know, all the odds are stocked, stacked against them. And so what this book focuses on is
how to, in his words, callous the mind and really develop that mindset
that gets you through anything. Because at the end of the day, as
I mentioned in many, in many of my book reviews, All the problems
to the world that around you, the solutions are all in your head,
most powerful weapon in the world. Once you put away your phones
and your computers and all that shit we have nowadays. Yes. Great. We're up to date, but your brain
is the only thing you have when you're going through depression. When you, when you're going
through hard times, you're going through death, real life. Shit. You can't Google that
shit, man, you're alone. You're alone. You may have a shrink. You're going to, you may have a best
friend to go into, but there's 24 hours in the day where you're alone
in this brain and your brain is talking to you in all kinds of ways. And it wants to control you and
pull you in these different pockets. If you can't control your own brain and
your brain controls you, you're fucked. You got to tell your brain where
you want to go and how you want to go and how you want to get there. You got to connect. If not it's over now through all these
trials and tribulations with David really talks about in terms of the
mindset is how to calcium mind, which is finding ways to look for pain and
discomfort and enjoying it, right? Because his thing is that the more
comfortable you get, the more you double down only on your strengths
and you shy away from adversity. You're slowly killing yourself. As the old saying goes. Comfort is a slow death. Seek a pain, really focuses on this,
not only in terms of what he did during a Navy seal training, but also
in his life and all the hardships he faced, he found a way to discipline
himself and more importantly, enjoy and embrace the discomfort because
that's what life is all about. Now, when it comes to adopting a mindset
like this human beings really change their behavior through stories through habits. Right. And through study. And so by listening to this audio book,
you're going to study his story and that in a sense will help you adopt some of
these habits to start changing yourself. And some of these habits
had an impact on me. One of the things that really
influenced me and it's a silly one is when I would wake up in the morning
or especially when I go to workout, I always had to have some music on to,
to, to get me, uh, pumped up right. And, and motivated to, to do something. And Goggins does not
work out with any music. And his thing is. W, you know, if you need music to motivate
you, what's gonna happen when you don't have any music and when the music stops. And so this concept of how do
you discipline yourself to accept the difficult parts of life? How do you motivate yourself on your own? And there's a few key, uh, uh, items
and there are a few key takeaways that I want to share with you three specifically
that I really enjoy from the book. And I know that you will as well. So the first thing that God has talked
about is the accountability mirror. Essentially, he would set goals,
big goals for himself, whether it's getting through buds, losing weight,
you know, uh, developing a strong mindset and everyday he would look
in the mirror and ask himself, have you been accountable to yourself? Have you been accountable to your goals? Again, the big thing about these,
these types of books is that they're not trying to get you
motivated about being motivated. They're trying to get you
motivated about discipline, right? So look for that way to every
morning, we'll use your mirror. Yeah. And you can develop an accountability
mirror within yourself to say, have I stayed accountable to
myself about the goals that I said, have I delivered on the promises? I kept, because if you can't keep
promises to yourself, what makes you think you can keep those kinds
of promises to your spouse, to your employer, to your employees,
to your friends and family, right? It all starts with you. The next one is the 40% rule. David really believes in. I believe it as well that the
human mind has so much potential that we're not even aware of. That's you that's me. That's all of us. But we often give up because we listen
to our brain when right when it starts to get hard, it's like, Oh, you should stop. You should take it easy. And everything. And his thing is that many times people
are literally living only to 40% of their true potential, their true capacity. But if you're able to tolerate
pain and again, cow's the mind. Be, you know, be the, uh, uh, driver of
what should do it at night, your brain, then you push past that 40% and really get
higher and higher in terms of elevating your mind and going to the next level. This is how top performers, whether it's
in the business world, athletic world or anything else elevate is because
they're disciplined about being the, you know, the authority in their mind. They're not the bitch of their brain
as Tony Robbins likes to put it. And that leads me to my lot to
the last point that I got from the book, which is the governor. You know, David Goggins talks about
this idea of a governor in your brain that governs what you should do and
says, you know, it's getting a little uncomfortable or maybe you'll fail. And essentially it prevents you from
really meeting your maximum potential. And I think in my opinion, a great
companion with this, cause I love David's book, but I think the one that really
goes into this, and again, funny enough, it's by a Marine is the war of art by
Steven Pressfield, where he talks about. The resistance. So whether you call it resistance
or governor, the great thing is that within us, every single
one of us has this concept. This thing that prevents us from doing
our best work, that makes us feel bad. That makes us feel shamed. That keeps us from reaching
our full potential. And I think that when you start to. Manage and own that governor, the
resistance, whatever you'd like to call it, then you're able to move
it aside and really reach your full potential and push yourself to take
the risks, believe in yourself. And more importantly, hold yourself
accountable because if you don't, you'll find a variety of excuses to
get, get yourself into and pretty much not stay accountable to yourself. So that's the book that
we highly recommend. You, you download it, make sure
again, with our veterans, don't wait for veteran's day to say, thank you. Find every way possible every
day to say thank you to them. Because again, they're doing what they're
being asked to do by their country. I mean, they're, they're doing it for
very little, for a very long time. Um, and I'm going to leave you with
this fantastic clip of David Goggins, talking about how to not feed your
mind, negative thoughts and energy. So with that said, happy
wisdom, Wednesday as always. I'll see you next week. And. Bye for now. Stay safe out there. So I've been crying and lately I
have to go back to the fucking laugh, readjust some shit in my brain, put a
lot of miles in every day, burn over 20 miles a day, getting up early, going
to bed early, eating the right shit. Cause last week started
taking a toll on me. I usually don't think too much. Get my shoes on hit the fuck out. I've been thinking a lot that
internal voice that been talking to me talking about, Oh man,
you're tired looking at my shoes. About 30 minutes before I put
the motherfuckers on pushing back the time that I go out to go run. So I decided to tape
record myself, tuna voice. I put on tape sounds
like a straight bitch. Listen to that motherfucker. So if you ever have a tar time out there,
take herself a pitcher pin, stay hard. .
People Say I've CHANGED… #CreativeThoughts 21 – – Hey guys, it's Roberto.
Welcome back to the vlog. One of the fun things you'll experience throughout all of you life, is people telling you
exactly how you've changed. This is something that
I've been thinking about a lot lately, so I thought it was time to do another creative thoughts vlog and share what's on my mind. Change can be a good thing. Change can also be
horrible, and be a disaster. It just depends on what the change is, and why it's happening. Throughout the course of
your life and journey, you'll make a lot of changes in your life, like I have. There are any number of
things that can change. You might decide to change where you live and move somewhere else. That's something I'm
going through right now. You might decide to change
some of your day-to-day habits, like health and fitness. I've recently started trying
to ride my bike every day. It always comes back to
why are things changing. Is this a positive change that
you're making in your life? Is this a change that
has been thrust on you by circumstances? If something happens that
you're not expecting, and that changes everything, if it's not a pleasant surprise, then it's usually something
that's blind-siding you, sucker-punching you, and
is disrupting your life. And this is why I think a lot of people are resistant to change, and they're reluctant
for things to change. I grew up in an era where, you know what? I saw the invention and
evolution of the iPod, the iPhone, of new technology, and that became my normal. And the thing is, I have a
lot of people that I know that are always resistant to change. I actually knew people
who swore up and down they'd never get a smartphone, and sure enough, they did. Liars, all of them. So, I mean, these kind of things happen. I think changes in our world, changes as a society, changes in culture, changes in technology ultimately
end up being more good than bad, but I think that a lot of change comes down to maintaining the 80 20 rule. Me, for example, I think that
80% of who I am at my core is probably never really
gonna truly change. I think there are some very
specific lines in the sand that I've drawn. I think that at 33 there's parts of me that are definitely set in my ways. But as someone who grew
up as an older millennial in the era of invention
and transition and change, someone who watched
literally the evolution of cassette tapes, and you know, VCRs, to CDs, and DVDs, and then thumb drives, and then wireless, and digital, I watched that entire evolution happen, throughout my entire lifetime. There's been nothing but change and chaos for my entire life when it
comes to new technology, when it comes to trends. Lord knows we've experienced that. For a while there I was on the bandwagon of feeling like I was never gonna change from DSLRs over to mirrorless cameras. Well, that happened. I was a diehard Nikon guy, and here I am shooting
on Sony and Panasonic. Android was my daily driver, I was hardcore team Samsung. Now a lot of people
think I'm an Apple sheep. (imitating a sheep bleating) By the way, FYI, the
iPhone 8, or iPhone X, whatever they're calling it, it's going to ruin everything. Trust me, video coming soon. A lot of people have pointed out changes in this YouTube channel, and more of those are coming. The fundamental core and
message of this YouTube channel has always been, and remains
create something awesome today. I even have a sign. That core mission isn't going anywhere. The goal is still to help you
guys create awesome things and share them with the world, and ideally, not be a starving artist. My way of delivering that
message is constantly evolving. This channel started out
really tutorial-heavy, and software-heavy, and then it actually became
much more of a Q and A format, where I would get a lot of the video ideas from your questions, and I still do so keep those coming. That actually helps quite a lot. I don't have to really worry about oh, what content I'm gonna make. You guys are my idea bank. You guys are my content
bank, and that remains true. I still have 2,000 videos
worth of your ideas to get through though. Which by the way, prompts another change that I'm making, is
that I won't be editing all of the videos from now on. I'm going to focus on editing
a lot of the tech stuff, because of a style that I
want to evolve with that, and I'm gonna also be editing a lot of creative thought stuff, but a lot of things like
my speaking engagements, nah, I'm not gonna bother
to edit those anymore, somebody else is gonna
be doing stuff like that, the videos from that that get chopped up. And then there's gonna be
certain motivational videos that I edit, but a lot of
the talking head stuff, my style for that is a formula by now, and I feel like I can entrust it into someone else's capable hands, and so that's a change
that will be coming. I will probably edit about 80%
of the videos on the channel until I can flip it and get myself to only editing 20% of
the videos on the channel. 80 20 rule. A lot of you keep asking me to
do more YouTube tips videos. Those are kind of a once a week, maybe twice a week if you're lucky thing because my focus isn't, and
has never really been YouTube and YouTube advice. I started talking about YouTube
and how to grow on YouTube because it's an example
of one more thing I did as a creative to grow my
presence and my business and get my message and my work out there, and I think that's a really effective way for you to build your personal brand. In fact, a lot of the content
you're going to be seeing coming up is going to focus specifically on personal branding, and
also on entrepreneurship and how you take your creative work, whether it's video, whether it's audio, whether it's photography,
whether it's written work, and put it out there. I'm also gonna be collaborating with a lot more creative
people from that world. You will see a lot of
the graphic designers and photographers and web designers and musicians and people
showing up on this channel from time to time, either
in the form of collabs or interviews or both, and so I'm really excited about that because I want more
than myself teaching you how to do these things. I wanna go to the people who
are the best at what they do, and I wanna bring their
secrets and their information, their perspective to you guys, because maybe you relate with them better than you do with me, and then maybe together we can help you. So, you know, those are
the things that I'm doing and a lot of changes I'm making. A lot of changes in my business
have been happening lately. I've been doing a lot
more public speaking. You guys have been seeing more of that, and you will continue to see
more of that on the channel. In fact, I've got probably, I think another five speaking engagements, or six to round out the year. I'm gonna be at VidSummit, if you guys are gonna be in L.A. for that, definitely come check me out. I'll try and drop a link in
the description below for you. Where else am I going to be soon? I'm gonna be at Content Jam in Chicago. I'm gonna be at Adobe MAX,
that's gonna be amazing. So Adobe MAX in October in Vegas, and I'm gonna be at
VidSummit in L.A. in October. This year's gonna be really busy. Content Jam in November, so there's a lot going on here, and that means that I'm going
to have to find and evolve the style and the
presentation of the content to keep up with what's going on, because what you guys
may have not realized no matter how many times I talk about it, YouTube is not my job. Create Awesome Media is my job. Always be creating is my philosophy, and that is what this
channel is built around, and it's been amazing. And it's been profitable
but at the end of the day, I have no desire to
necessarily be a big YouTuber, or live off of YouTube. A lot of people want to do that. I've always wanted to
build a media company that also has a foothold in
the online education space. The online education space is
107 billion dollar industry that nobody's talking about, and so there's a huge opportunity there, and as someone who feels
that education let them down as an artist, and as a
creative, traditional education, even though there are amazing
and wonderful teachers and standout educators, I feel like one, there's an
opportunity for those people to go their own way. Two, I think that we're getting to a point where the old system is going to change, the theme of this video, and I want to be a big part of that. I also think that from
a creative standpoint, that I can help be a leader
in educating businesses and brands on how to work
with creative professionals and online content
creators and influencers, and so I've been putting a big investment and focus on how I do that with my company and that's where my head is at right now, and what I want to do is I
want to document some of that, and I also wanna tell you
what I'm going through and thinking as I build my business. Hence, the vlogs, the
creative thoughts vlogs, and more of those will
be coming to the channel. So, you know, what is going on here? What's a lot of the changes? Are there still gonna be tech videos? Yeah, I made a disproportionate investment in my tech recently, and
I also went a little nuts and bought a bunch of stuff off Ikea, so you'll be seeing that soon. You'll be seeing an
office tour before I move, and you'll be seeing the new
setup once that's in place, and that stuff's gonna be fun. Roberto, do you even do
graphic design videos any more? Are you even a graphic designer any more? The graphic design stuff, I've focused on myself finally, I don't have to do that
with clients any more, so the visual aesthetics,
the graphic design, all of that's poured into my business, and into my personal brand because I don't have to do
that for clients anymore, because now I get to be my best client. So that's amazing, and I still
will be doing design videos because I think that a lot of people are still being very
lazy about how they think about graphic design
when it comes to content, and media, and packaging, and those things are important to me. I think with regard to
mobile apps and interfaces that a lot of people are
looking at these devices, and they're not getting that we live in a mobile first world. That is a big change, I really wanna talk about mobile first, and so guess what? In addition to talking
about graphic design, I'm gonna be talking a
little bit about UX and UI, and I'm also gonna be talking
about mobile app experiences. Believe it or not, I'm working on having a couple
of mobile apps developed, that's something I've been investing in. And there are a few things
that I'm actually looking at now as an investor, and that's fun, that's something I'll have
to talk about at some point. But, a big shift and change for me has been the way that I
think about these things and how I wanna communicate around them. I wanna communicate around
the importance of design and designers really
thinking about the business and marketing aspects of what they do. I also wanna think about
it as a technologist and someone who really believes
in the mobile first world because this is the big shift. This is the big change. This is gonna change everything for better or for worst, however
you wanna think about it, and it really already has. It's just a matter of the fact
that it's finally catching up to people at scale. So, everything changes, 80 20. 80% of the things that we've always done probably are still fine, and hold true. But that 20% that's different
is dramatically different and it needs to be, and
you need to figure it out. So for everybody who's still resisting the new changes that are
happening in the world, in society, and all of that, my answer to it is get over it. Figure out how to win. I'm not saying all of it's good, and I'm not saying, oh well that's it. I'm saying, if that's the case, if that's what's gonna happen, how do you win? Because well, I think that when this whole
YouTube thing happened, the big problem with traditional old media is that digital showed
up, we all embraced it, we're like, as consumers, yeah, yeah, and they're still holding out, and I think that's a mistake that's gonna bite them in the butt, the same way a lot of my homies who decided to stick with film, they lost. So change is inevitable, whether you like it, whether you hate it, it's inevitable. My answer, figure out how to win. Figure out how to take that change and create something awesome with it because guess what? It's the only thing you
can actually rely on in the entire world is that
things are going to change. Question of the day, what's a major life change that you're experiencing right now and how are you dealing with it? Alternative question of the day, what's a big change in
technology or the world that you're really excited about? For me, I'm super excited
about the mobile first world. I'm really excited
about augmented reality. Augmented reality is the thing that is the most
fascinating to me right now, and I like the idea of
experiential marketing. I want to figure out how to build a Pokemon Go-like experience
in every mall in America, revive retail, and turn everything in life into a freaking scavenger hunt. That's what's exciting to me right now. Anyway, like this video if you like it. Don't forget to subscribe. Let me know what's going on
with you in the comments, share your creative thoughts. As always you guys, thanks
so much for watching, and don't forget, create
something awesome today. Take care. (gentle instrumental music) .